YOU-R-NICE is a textile design studio with a focus on exciting print:
It currently provides custom print designs with an aim of becoming a fully-fledged fashion brand offering interesting garments, alongside a variety of accessories and lifestyle items.
The idea was established in early 2024 as part of a Final Major University Project, to encompass creative vision and interesting design. The name communicates the simple belief of being nice to yourself and others.
Alfie is an award winning designer, with his Final Major University Project ‘Matchday’, earning ‘Gold’ at the Graduate fashion Week x Kornit Digital catwalk in 2024.
He’s always enjoyed design in any capacity, with a focus on fashion and textiles coming from his higher education. During this process he found his passion for menswear and desire to challenge the current stereotype of menswear being ‘boring’.
